This morning began with a keynote address from Dr. Kathleen Hall Jamieson, Director of the Annenburg School of Public Policy at the University of Pennsylvania.
Dr. Hall's main message was that our language matters much more than we realize, and we need to reexamine our vocabulary to more clearly articulate important messages externally and sell public policy and IT priorities. For example, acronymns like IRE (which stands for Information Resource Executive) and even CIO are not well understood by the public. Other words to avoid include infrastructure, GIS, IPv6 and other technical terms.
On the other hand, Dr. Hall recommends using phrases like "Identity Theft" which are well-understood by the public.
As we make the case for IT to the public, we need to explain what our roles are in clear terms. For example: save lives, save money, save the planet, are well-understood. Take another look at the questions: "What do you do to support the taxpayer?" Translate your job into positive actions that can gain buy-in.
Dr. Hall challenged the audience to tell their neighbor what they do at work in an easy to understand single sentence. She did an excellent job of pointing out public perception of the work that we do, with video examples of IT going down and causing public disruption at airports. When things go well, say at schools or in transportation, others get the praise. We need to repackage our entire approach and show the value that public CIOs and IT shops add on a daily basis.
Later in the morning, another session was held entitled: CIO Reflections: Perspectives from both sides of the table. The session was moderated by Teri Takai, CIO of California, and it brought in current state government CIOs who came from the private sector as well as former piblic sector CIOs who are now in the private sector. It was a great conversation.
Here are a few of the takeaways:
- CIOs who go to the private sector are often shocked that they aren't seen as "thought leaders" but rather new execs that need to grow the business and the bottom line.
- Relationships and understanding of roles and issues are two of the greatest benefits you bring from a public sector CIO job to the private sector.
- Private sector execs who become public sector CIOs will fail if they take the job to "save government." The issues and challenges are large and different, and they better listen to the advice of other CIOs who have gone before them.
- One panelist said that you are there to not just run the IT business but to help the Governor get re-elected. Help your boss succeed on their priorities.
- All of the panelists saw huge value in NASCIO before during and after they were public CIOs. Some even called other public CIOs and learned more before they accepted the job.
- Know your strengths and weaknesses, and seek out other mentor CIOs who can offer advice and direction. Both sides agreed that humility was very important in dealing with relationships all-around.
Overall, a great day. More to come on the afternoon sessions and the awards banquet tomorrow.