Demography: May 2008 Archives

A Marc Amblinder essay (HisSpace) in The Atlantic examines the promise and pitfalls of trying to parlay online campaigning into online governing. Amblinger's thesis: Barack Obama is likely to do it because he can but leaves open the question of whether he should.

Obama clearly intends to use the Web, if he is elected president, to transform governance just as he has transformed campaigning. Notably, he has spoken of conducting "online fireside chats" as president. And when one imagines how Obama's political army, presumably intact, might be mobilized to lobby for major legislation with just a few keystrokes, it becomes possible, for a moment at least, to imagine that he might change the political culture of Washington simply by overwhelming it.

This promise of transformation hinges on meaningful transparency.

What Obama seems to promise is, at its outer limits, a participatory democracy in which the opportunities for participation have been radically expanded. He proposes creating a public, Google-like database of every federal dollar spent. He aims to post every piece of non-emergency legislation online for five days before he signs it so that Americans can comment. A White House blog--also with comments--would be a near certainty. Overseeing this new apparatus would be a chief technology officer.

As an aside, that would radically redefine the role of CTO (not that the world of three-letter acronyms needed anymore confusion). The challenge here is a not just to appear to be a participatory democracy but to actually be one.

If Obama wins, and if he can harness the Web as a unifying force once the voting is done, he could be a powerful president indeed--the kind that might even deliver on some of the audacious promises that Obama the candidate has made. But the Web, like the politics it seeks to transform, is unruly and fickle. The online networks that have turbocharged Obama's candidacy could end up hemming him in, and even stalling his agenda, as president.

Obama and the Internet have both been described by their proponents as transformational with the ability to make good on the forty year promise of open government. It is at moments like these that half measures will disappoint at a devastating scale because words such as transformation and transparency should never be seen in the same sentence as the vaguely French sounding modifier faux.

Take a good look at a slacker video produced and posted by the California tax man. Indeed, the California Franchise Tax Board is among a growing number of public agenies that have been experimenting in public with engaging the public on the its terms. Exhibit A: YouTube videos. They are not your father's public service announcements because they are not intended to run on your father's medium of choice - television. Instead, they have a young, hip and urban sensibility more typical of viral videos that are now common on the Internet. And yes, the critics have had their say on why agencies should stay away from YouTube. This from the Christian Science Monitor:

"The state's YouTube videos vary in usefulness," says Jack Pitney a political scientist at Claremont McKenna College. "The public service announcements are slick but unhelpful. Who goes on YouTube to seek propaganda from a state agency? Just because you can go on YouTube, doesn't mean that you should."

Propaganda? A harsh assessment for what remains well within the tradition of PSAs - public health, public safety and, in the present case, filing taxes. It is surely hyperbolic to lump propaganda and PSAs together in same virtual bucket. The audience can figure it out even if certain college professors cannot. And that may be what ultimately matters. This YouTube experimentation by public agencies should not be judged by its production values (although a sophisticated audience is discerning on this front) or even the use of a video platform that comes without cost to the taxpayer rather than building their own (although that should be applauded).

This slacker video matters because it reflects an appreciation of irony, the defining characteristic of the demographic cohort that is coming of age at a time when YouTube is outdrawing the old tube. Public institutions continue to fight the fight for relevancy in these times -- and some are helping themselves by taking a calculated risk to act more like the people they serve.