In a playful YouTube spoof of the "Real Men of Genius" ads made famous by Bud Light, Maryland Comptroller Peter Franchot marshals "real taxpayers of genius" to e-file their state income tax returns this year.
Those familiar with the original series of beer ads will recognize the formula. "Today, we salute you, Mr. Frustrated Taxpayer," says the unseen voice over announcer. Then, as backup singers repeat his words in falsetto, the announcer suggests that life will be better with e-filing.
As with the originals, the spot ends triumphantly.
Those familiar with the original series of beer ads will recognize the formula. "Today, we salute you, Mr. Frustrated Taxpayer," says the unseen voice over announcer. Then, as backup singers repeat his words in falsetto, the announcer suggests that life will be better with e-filing.
As with the originals, the spot ends triumphantly.
"Well done, e-filer, well done," the announcer deadpans as a taxpayer files online and pumps his fists in the air.
According to a release from the Comptroller;s office, the
state spends $1.98 processing a paper return, compared with 38 cents
for a return filed online.
E-filing is free for people who meet certain requirements.
Leave a comment